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Automated Instagram carousel production that replaced 6+ hours of designer time per campaign

A content marketing agency · Marketing services · AI-generated social content at scale

Each Instagram carousel the agency produced took six to eight hours — brief to designed, brand-consistent asset. Across a growing client roster, that production time was the ceiling on how many clients they could serve. The pipeline brought that down to thirty minutes of review.

The results

  • Carousel production time dropped from 6–8 hours to ~30 minutes of human review
  • Agency took on additional clients without hiring additional designers
  • Brand consistency became a system property — every slide pulls from the same config, no manual checking
  • New carousel formats take a template change to test, not a production overhaul
AI Carousel Generator ArchitectureFour stages left to right. A Content Brief enters the pipeline. AI Copywriting via Claude API generates slides. Slide Rendering applies brand templates. Review and Export awaits human approval before output. A dashed arc above nodes two and three shows a retry path back from Slide Rendering to AI Copywriting when content needs regeneration.Content BriefClient + topicAI CopywritingClaude APISlide RenderingBrand templatesReview & ExportHuman approvalretry if needed

Tech stack

  • Node.js
  • TypeScript
  • Playwright
  • Claude API
  • Sharp